When I originally launched LOLA I always wanted to make her a company but cost and time were major factors. Actually,they still are however over the next several months we have many great new adventures coming up and becoming a company was the best way to go. Main reasons: financial. I have been using my money and moving money around like a slick day trader for years trying to keep LOLA afloat but the time has come for my little LOLA to stand on her own two feet.
It's so overwhelming at times but with baby steps, it's becoming a reality.
Actually, it already has:-)